Monthly Archives: March 2017

look 30

look 30

Posted by futureclaw on 2017-02-15 12:27:42


Orange County Fashion Week 2015

Orange County Fashion Week 2015

Orange County Fashion Week 2015

Orange County, CA – The California Riviera is no stranger to luxury or style and this year’s OCFashion Week (OCFW) will exude both those traits during its full week of events, beginning with World of Fashion Photography Exhibit and gala at Newport Lexus on Friday, February 27th and culminating in the Couture Designer event at Dawson Fine Art on Thursday, March 5th.

Each night holds something magical and fashionable, beginning at 6 pm with cocktails. Showtime on the runway begins at 7 pm, with after-parties at 10 pm. Each night is presented by Newport Lexus with signature sponsors by Toni & Guy Academy Manna Kadar Cosmetics, runway styling by Betinnis in Brea and will spot light a different charity each night. Orange County Fashion Week is produced by Hauteoc Inc. Discover the World You’ve Been Missing. Discover the World of Orange County.

NEWPORT BEACH, FEBRUARY 28th, 2015 – OC Fashion Week is proud to announce that this season’s 2015 presenting sponsor, Newport Lexus of Newport Beach, will be the site for this year’s SUGAR RUSH. The event will be held on Saturday, February 28, 2015 from 6:00pm – 9:00pm and will showcase makeovers, a celebrity runway show and the Fashionably Responsible Awards Reception. The night will also feature models from popular television show America’s Next Top Models.

Beginning at 7 pm, Brit B of BeachCandy Swimwear will open the presentation showcase of Orange County Sugar Rush designers with a preview of her latest collection of swimwear, followed by the Fabulous Life of Claire Farewell’s London designer wear. As the night continues, designers Victoria by Elizabeth, According to Kimberly and Men’s Undercover Underwear debuts an exciting runway tribute to OC Fashion Week’s to retailers and fashion designers that embrace both cause and commerce in their business practices. Jewelry, handbag and accessories designers will showcase their goods, alongside pop-up shops with a portion of the proceeds donating to Working Wardrobes, which has helped more than 70,000 victims of abuse and addiction regain control of their lives by helping them dress for success.

Additionally, guests will have the opportunity to receive makeovers throughout the evening by Manna Kadar Cosmetics founder and CEO Manna Kadar. A noted industry expert, beauty editor and makeup artist to an impressive roster of celebrity clients, Manna has made her mark as a true trendsetter in the world of beauty.

Other evening highlights include a runway show featuring past contestants from America’s Next Top Model and up-and-coming designers that give back to this fashion-studded evening.

Meet the Designers:

Brit B. of BeachCandy Swimwear: A native of Orange County, with her signature store in Corona del Mar, Brit B. creates custom swimsuits for clients with the goal of making every woman feel beautiful and comfortable.

Claire Farwell of Claire Farwell London: A former model and survivor of cancer, Farwell has not only succeeded in one of the toughest industries she has also been a tireless supporter of women fighting cancer.

Manoni Handbags and Accessories: Hand-crafted out of full-grained ostrich and crocodile, every handbag is designed for the chic, fashion-forward-thinking woman.

Victoria by Elizabeth: Pencil Skirt Designers innovating style bringing the elegance of women, by heart and soul.

Kimberly Luu of According to Kimberly: Born and raised in Orange County, the multitalented Luu is a clinician, blogger and designer whose first design won Top Five at OC Fashion Week’s 2011 Designer competition. That was just the beginning of her success story.

Salt Shoes SALT SHOES are uniquely designed with your comfort in mind. But having flexibility by way of look and color is what makes Salt Shoes the “IT” wedge or heel to get. Interchangeable straps allow you to create a new look with each outfit.

What a Betty

What A Betty designs have been seen everywhere from gorgeous brides, to celebrities on the red carpet and has been on hit TV Shows such as “Revenge” and "VH1", and high fashion and bridal magazines.

Undercover Underwear

Adriana Viano is the owner and founder of UnderCover MensWear Inc. Adriana always had the vision that the privilege of the right, sexy and comfortable underwear and loungewear should not only be for women. She always believed that men were in need of their own "Victoria’s Secret". is an on line only boutique with unique and innovative products carefully chosen from around the world. All items sold in the on line store will not be found in any department stores.

Posted by Leo-Ngo on 2015-03-16 07:39:07

Tagged: , fashion , fashion show , canon , eos , model , sexy , hot , hottest , catwalk , runway , stylist , trend , event , baby , babes , babe , 6d , miss , beauty , beautiful , lady , girl , cute , design , designer , glamor , ocfw , ocfw15 , san diego , orange county fashion week , fashion week , art , behind fashion , hair , nails , makeup , responsive textiles , responsive , textiles , Couture , collection , Swimwear , orange county fashion show , ocfs

Christina looking sweet in this outfit (IMG_7783a)

Christina looking sweet in this outfit (IMG_7783a)

Run to the Sun is a cool store in Anchorage, Alaska that offers swim and resort wear as well as tanning. Every year as part of the Alaska’s Womens Show, Run to the Sun has a fashion show offering the latest fashion styles for us sun/beach deprived locals. The show is great to watch. Photographing it a bit tricky since the lighting at the Sullivan Arena is tough (for me) to shoot.

I’ve met a lot of great models through the show and hope to continue this – the women and men that Michelle uses are very classy and fun to shoot with.

FYI – the shows were in April in the past but due to scheduling conflicts the Womens Show moved to September so in 2010 we had two fashion shows. You won’t hear me complaining!

Posted by Alaskan Dude on 2011-02-21 04:28:41

Tagged: , Run to the Sun Fashion Show , Run to the Sun , Anchorage , Fashion Show , Models , Modeling , Women , Clothing , Style , Swimwear , Alaska

Arise African Fashion Week

Arise African Fashion Week

Model wearing L ‘or d’Afrique by Auditions during Arise African Fashion Week, June 12, 2009, Sandton City Convention Centre, Sandton, South Africa.

Posted by brphotocreations on 2009-06-24 11:32:00

Tagged: , Sandton , South Africa , Arise Magazine , Fashion Week , Africa Fashion Week , Models , Black Models , Bennett Raglin , L ‘or d’Afrique by Auditions

ELIE SAAB (Official Runway Photos) – Paris Prêt à Porter / Paris Fashion Week AW14 Autumn Winter 2014 – #PFW – March 3, 2014 – Photos distributed by Mainstream, via Gwenn Decca at Elie Saab

ELIE SAAB (Official Runway Photos) – Paris Prêt à Porter / Paris Fashion Week AW14 Autumn Winter 2014 – #PFW – March 3, 2014 – Photos distributed by Mainstream, via Gwenn Decca at Elie Saab


Elie Saab at Paris Fashion Week
Official Runway Photos

████████████ DESIGNER

Elie Saab was born in Beirut, Lebanon, on July 4th 1964. He was only six years old, when he first showed signs of his future flair, designing clothes while other children played. His parents thought he might become a tailor.
In 1981 he went to Paris, intending to study fashion, but was impatient to get started on making clothes. So he returned to Beirut and set up his own workshop in 1982.
His atelier started right from the beginning to make evening gowns and wedding dresses. His clothes were a mixture of Oriental and Western styles.
During the 1980’s, his collections attracted many clients, including Princesses and his reputation built up.
His signature style of making garments using rich fabrics, lace, detailed embroidery, pearls, crystals and silk threads, put Saab in a league of his own.
By 1986 orders were pouring in and jet setters and high rollers were after his creations. During the 1990’s, he took a bigger atelier and started fulfilling orders from Paris and Switzerland.
In 1997 Saab was the first non-Italian designer to become a member of the Italian Camera Nazionale della Moda, and so in 1997, Elie showed his first collection outside Lebanon, which was in Rome.
In 1998, he started ready-to-wear in Milan. In the same year, he held his fashion show in Monaco, attended by Princess Stephanie.
His evening gowns are very renowned for their elegance. He always shows at least ten wedding gowns with every collection. Nowadays, he dresses many Hollywood film stars and attractive American women.
He became particularly well-known in early 2002, when Halle Berry wore his red gown to receive her Oscar Award. She was the first black woman recipient of an Oscar, and Saab was the first Lebanese designer to dress an Oscar winner.
In May 2003, the Chambre Syndicale de la Haute Couture invited him to become a member, and he showed his first haute couture collection in Paris in July 2003. His first ready-to-wear collection in Paris was the Spring-Summer 2006 collection, and Paris is now his permanent ready-to-wear runway.
Saab has his headquarters in Beirut, with offices in New York and Paris. His ready-to-wear line is made in Italy. He has 60 retail outlets all over the world, 18 of them in the United States.
He is now preparing to move into his own new multi-story building in the Beirut Central District, which should be completed soon.

Saab’s collections are glamorous and sophisticated, fusing a cultural myriad of fashion influences to give a distinctive and modern edge to his designs. He experiments with the central themes of femininity and romanticism, creating clothing that is cut-to-the-curve, with soft edges and exquisite detail including hand embroidery, beading and the use of luxurious fabrics such as mousseline and silk.

████████████ EVENT

Paris Fashion Week

The Fédération Française de la Couture, du Prêt-à-Porter des Couturiers et des Créateurs de Mode was founded in 1973.

The association began as the Chambre Syndicale de la Haute Couture, which dates to 1868. The Fédération’s headquarters have been located at 100 rue du Faubourg Saint Honoré, Paris 8e, since 1935.

The Fédération is the executive body for each of the specific Chambres Syndicales, or industry-specific associations, which constitute its membership. Elected president Didier Grumbach runs it. Mr. Grumbach, entrusted with the industry’s confidence, works to define and implement measures that will help the French fashion industry grow.

The Chambre Syndicale du Prêt-à-Porter des Couturiers et des Créateurs de Mode

This association, created in 1973, is presided over by Ralph Toledano (JeanPaul Gaultier). It is made up of Haute Couture houses and fashion designers who produce women’s ready-to-wear.

A unique quality of the The Fédération Française de la Couture, du Prêt-à-Porter des Couturiers et des Créateurs de Mode is that its membership includes non-French companies from countries including Japan, Italy, Belgium, etc.

This mix reflects the growing globalization of fashion.

████████████ PUBLICITY

PR by
Gwenn Decca


Mainstream makes images available to the independent press, the mainstream press, open media such as Flickr, Creative Commons, and Wikipedia.

We will soon launch with a service for content creators, publicists, and publishers around the world.

████████████ Contact

Questions can be sent to:

Tamara McCartney (Fashion Editorial Assistant)


Jason Hargrove (Founder)

Posted by goMainstream on 2014-03-04 13:57:57


DIY Hip Pouch.

DIY Hip Pouch.
This is the first of hopefully a few of these types of posts…not promising any really unique or incredibly cool ideas but just some things that work. I made this hip pouch last summer and rocked it for a good while and found it to be pretty convenient, especially for how easy it was to make. Keep in mind that I did all this stitching by hand and with not much practice…hence it looking a bit crappy haha. If you were to use a sewing machine for this itd probably be done real quick and look a bit better. The pictures probably do a better job explaining what i did but i tried getting it down as best i could with words. I may make a few of these to put in the store if theres some interest…for something like $20. Make sure you read through the whole post! Its a tad long but everything is there. Anywho…


– Pant leg left over from making some super hip cutoffs.
– Key lanyard with a buckle (this ones from Disneyland ha).
– Needle and thread or sewing machine.
– Time to kill.
– Beers?

Step 1: Cutting Length.

Measure and cut material to length keeping in mind you’re going to need it long enough for a folding flap. I think i cut mine at about 10 inches. Length is mostly a matter of preference…depending on how deep you want the pouch to be.

Step 2: Sealing the Beast.

After cutting your length turn the pant leg inside out and stitch across one end to create the bottom of the pouch. On mine i closed up the end i cut to have a cleaner look, using the hemmed end for the top of the pouch, and make it easier to sew by having less to stitch through. Hell, maybe you want it looking all nasty up top…stitch up the other end if so.

Step 3: Keeping it Closed.

Turn the fabric back back right side in (is the the correct term? ha). Cut your lanyard down to size. I used the female end of the buckle on the bottom and cut it short just short enough to allow stitching it on. When cutting the top portion of the buckle make sure you keep it long enough to connect to the bottom without having it bunch up the bag. Easiest way to do this is to sew on the bottom buckle near the bottom of the bag (duh?) then fold the top of your pouch to the size of the flap you want (mine is about two inches i believe). Connect the buckle together and cut the top portion so that its long enough to be sewn at the top of the fold you made for the flap. Stitch that thing on.

Step 4: Sicking it to the Hip.

After you have the front end ready to be closed up…do so. Then flip the pouch over to attach some belt loops, again from the lanyard, to the back side. These too can be cut to preference depending on how wide of a belt you’re going to use. I’d say mine are about 3 inches long but i didn’t and haven’t been measuring any of this haha. Stitch on the top and bottom of each strap leaving a good amount of room between them to keep the pouch balanced on your hip…putting them too close together will make the little guy hang awkwardly for sure. Shit would be annoying i can imagine. Position the loops near the top of the pouch (while folded still) leaving maybe half an inch for it to close over a grip of stuff should you need to carry a small animal or something in it.

Note: Using something like canvas or maybe more fabric to make a broad thick strap instead of two loops might be a bit better. This works perfectly fine but when its not too filled up it does pinch together when riding a bit. Really though, it doesn’t matter.

Step 5: Wear it. Drink a beer. Be Merry.

Ive gotten a good amount of stuff in this thing and whats pictured wasnt even filling it to capacity. I actually used to carry my video and picture cameras in this to avoid taking a bag. This shouldnt take too long and is good way to kill time…especially with the shitty weather coming!

Posted by lockedcog on 2010-11-11 22:53:53

Tagged: , bags , Clothing , diy , fashion , photos



Posted by Serge Zap on 2014-10-10 23:32:34

Tagged: , autumn , background , beautiful , beauty , bokeh , bridge , brunette , calm , candid , casual , city , cute , elegance , elegant , emotional , european , face , fashion , female , girl , glamour , handsome , happy , instagram , jacket , lady , lifestyle , light , look , model , one , outdoor , outside , people , person , portrait , pretty , romantic , sexy , smile , spring , style , toned , vintage , woman , young