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Portrait photography or portraiture is a photography of a person or group of people that displays the expression, personality, and mood of the subject.

Portrait photography or portraiture is a photography of a person or group of people that displays the expression, personality, and mood of the subject.

Up The Banner Photography , Noel Moore.

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Portrait photography or portraiture is a photography of a person or group of people that displays the expression, personality, and mood of the subject. Like other types of portraiture, the focus of the photograph is usually the person’s face, although the entire body and the background may be included.


Portrait photography has been around since the invention and popularization of the camera. The relatively low cost of the daguerreotype in the middle of the 19th century led to its popularity for portraiture. The style of these early works reflected the technical challenges associated with long exposure times and the painterly aesthetic of the time. Subjects were generally seated against plain backgrounds and lit with the soft light of an overhead window and whatever else could be reflected with mirrors. Advances in photographic equipment and techniques developed, gave photographers the ability to capture images with shorter exposure times and allowed photographers to take portrait outside of a studio.
[edit] Lighting for portraiture
Winter portrait of a 10-month old baby girl

When portrait photographs are composed and captured in a studio, the professional photographer has control over the lighting of the composition of the subject and can adjust direction and intensity. There are many ways to light a subject’s face, but there are several common lighting plans which are easy enough to describe.
[edit] Three-Point Lighting

One of the most basic lighting plans is called three-point lighting. This plan uses three (and sometimes four) lights to fully model (bring out details and the three-dimensionality of) the subject’s features. The three main lights used in this light plan are as follows:
[edit] The Key light

Also called a main light, the key light is usually placed to one side of the subject’s face, between 30 and 60 degrees off center and a bit higher than eye level. The key light is the brightest light in the lighting plan.
[edit] The Fill light

Placed opposite the key light, the fill light fills in or softens the shadows on the opposite side of the face. The brightness of the fill light is usually between 1/3 and 1/4 that of the key light. This is expressed as a ratio as in 3:1 or 4:1. When the ratio is 3:1 this is sometimes called Kodak lighting since this was the ratio suggested by Kodak in the instructional booklets accompanying the company’s early cameras.

The purpose of these two lights is to mimic the natural light created by placing a subject in a room near a window. The daylight falling on the subject through the window is the Key light and the Fill light is reflected light coming from the walls of the room. This type of lighting can be found in the works of hundreds of classical painters and early photographers and is often called Rembrandt lighting.
[edit] The Back light

Also called a rim light or hair light, the rim light (the third main light in the three-point lighting plan) is placed behind the subject, out of the picture frame, and often rather higher than the Key light or Fill. The point of the rim light is to provide separation from the background by highlighting the subject’s shoulders and hair. The rim light should be just bright enough to provide separation from the background, but not as bright as the key light.

Sometimes the rim light is set just off to the side, on the fill light side. This can add edge detail to the shadowed side of your model’s face. This can add the effect of having a kicker light using only the three basis lights of three point lighting.
[edit] The Kicker

The "fourth light" in three point lighting, a kicker is a small light, often heavily gobo-ed, snooted or barn doored to limit its coverage, that adds a bright edge light on the fill light side of your model’s face. The placement and brightness of a kicker is a matter of taste and technique. A kicker can also a light used to kick start another light.
[edit] Butterfly lighting

Butterfly lighting uses only two lights. The Key light is placed directly in front of the subject, often above the camera or slightly to one side, and a bit higher than is common for a three-point lighting plan. The second light is a rim light. Often a reflector is placed below the subject’s face to provide fill light and soften shadows.

This lighting can be recognized by the strong light falling on the forehead, the bridge of the nose and the upper cheeks, and by the distinct shadow below the nose which often looks rather like a butterfly and thus provides the name for this lighting plan. Butterfly lighting was a favourite of famed Hollywood portraitist George Hurrell which is why this style of lighting is often called Paramount lighting.
[edit] Accessory lights

These lights can be added to basic lighting plans to provide additional highlights or add background definition.
[edit] The Kicker

A kicker is a small light, often made directional through the use of a snoot, umbrella, or softbox. The kicker is designed to add highlights to the off side of the subject’s face, usually just enough to establish the jaw line or edge of an ear. The kicker should thus be a bit brighter than the fill light, but not so bright it over fills the off side of the face. Many portraitists choose not to use a kicker and settle for the three main lights of the standard plans.
[edit] Background lights

Not so much a part of the portrait lighting plan, but rather designed to provide illumination for the background behind the subject, background lights can pick out details in the background, provide a halo effect by illuminating a portion of a backdrop behind the subject’s head, or turn the background pure white by filling it with light.
[edit] Other lighting equipment

Most lights used in modern photography are a flash of some sort. The lighting for portraiture is typically diffused by bouncing it from the inside of an umbrella, or by using a soft box. A soft box is a fabric box, encasing a photo strobe head, one side of which is made of translucent fabric. This provides a softer lighting for portrait work and is often considered more appealing than the harsh light often cast by open strobes. Hair and background lights are usually not diffused. It is more important to control light spillage to other areas of the subject. Snoots, barn doors and flags or gobos help focus the lights exactly where the photographer wants them. Background lights are sometimes used with color gels placed in front of the light to create coloured backgrounds.
[edit] Windowlight Portraiture
Window light used to create soft light to the portrait

Windows as a source of light for portraits have been used for decades before artificial sources of light were discovered. According to Arthur Hammond, amateur and professional photographers need only two things to light a portrait: a window and a reflector.[1] Although window light limits options in portrait photography compared to artificial lights it gives ample room for experimentation for amateur photographers. A white reflector placed to reflect light into the darker side of the subject’s face, will even the contrast. Shutter speeds may be slower than normal, requiring the use of a tripod, but the lighting will be beautifully soft and rich.[2]

The best time to take window light portrait is considered to be early hours of the day and late hours of afternoon when light is more intense on the window. Curtains, reflectors, and intensity reducing shields are used to give soft light. While mirrors and glasses can be used for high key lighting. At times colored glasses, filters and reflecting objects can be used to give the portrait desired color effects. The composition of shadows and soft light gives window light portraits a distinct effect different from portraits made from artificial lights.

While using window light, the positioning of the camera can be changed to give the desired effects. Such as positioning the camera behind the subject can produce a silhouette of the individual while being adjacent to the subject give a combination of shadows and soft light. And facing the subject from the same point of light source will produce high key effects with least shadows.
[edit] Styles of portraiture

There are many different techniques for portrait photography. Often it is desirable to capture the subject’s eyes and face in sharp focus while allowing other less important elements to be rendered in a soft focus. At other times, portraits of individual features might be the focus of a composition such as the hands, eyes or part of the subject’s torso.

Additionally another style such as head shot has came out of the portraiture technique and had become a style on its own.
[edit] Approaches to Portraiture

There are essentially four approaches that can be taken in photographic portraiture — the constructionist, environmental, candid and creative approaches. Each approach has been used over time for different reasons be they technical, artistic or cultural. The constructionist approach is when the photographer in their portraiture constructs an idea around the portrait — happy family, romantic couple, trustworthy executive. It is the approach used in most studio and social photography. It is also used extensively in advertising and marketing when an idea has to be put across. The environmental approach depicts the subject in their environment be that a work, leisure, social or family one. They are often shown as doing something, a teacher in a classroom, an artist in a studio, a child in a playground. With the environmental approach more is revealed about the subject. Environmental pictures can have good historical and social significance as primary sources of information. The candid approach is where people are photographed without their knowledge going about their daily business. Whilst this approach taken by the paparazzi is criticized and frowned upon for obvious reasons, less invasive and exploitative candid photography has given the world superb and important images of people in various situations and places over the last century. The images of Parisians by Doisneau and Cartier-Bresson to name but two, demonstrate this. As with environmental photography, candid photography is important as a historical source of information about people. The Creative Approach is where digital manipulation (and formerly darkroom manipulation) is brought to bear to produce wonderful pictures of people. It is becoming a major form of portraiture as these techniques become more widely understood and used.
[edit] Lenses

Lenses used in portrait photography are classically fast, medium telephoto lenses, though any lens may be used, depending on artistic purposes. See Canon EF Portrait Lenses for Canon lenses in this style; other manufacturers feature similar ranges. The first dedicated portrait lens was the Petzval lens developed in 1840 by Joseph Petzval. It had a relatively narrow field of view of 30 degrees, a focal length of 150mm, and a fast f-number in the f/3.3-3.7 range.

Classic focal length is in the range 80–135mm on 135 film format and about 150-400mm on large format, which historically is first in photography. Such a field of view provides a flattering perspective distortion when the subject is framed to include their head and shoulders. Wider angle lenses (shorter focal length) require that the portrait be taken from closer (for an equivalent field size), and the resulting perspective distortion yields a relatively larger nose and smaller ears, which is considered unflattering and imp-like. Wide-angle lenses – or even fisheye lenses – may be used for artistic effect, especially to produce a grotesque image. Conversely, longer focal lengths yield greater flattening because they are used from further away. This makes communication difficult and reduces rapport. They may be used, however, particularly in fashion photography, but longer lengths require a loudspeaker or walkie-talkie to communicate with the model or assistants.[3] In this range, the difference in perspective distortion between 85mm and 135mm is rather subtle; see (Castleman 2007) for examples and analysis.

Speed-wise, fast lenses (wide aperture) are preferred, as these allow shallow depth of field (blurring the background), which helps isolate the subject from the background and focus attention on them. This is particularly useful in the field, where one does not have a back drop behind the subject, and the background may be distracting. The details of bokeh in the resulting blur are accordingly also a consideration. However, extremely wide apertures are less frequently used, because they have a very shallow depth of field and thus the subject’s face will not be completely in focus.[4] Thus, f/1.8 or f/2 is usually the maximum aperture used; f/1.2 or f/1.4 may be used, but the resulting defocus may be considered a special effect – the eyes will be sharp, but the ears and nose will be soft.

Conversely, in environmental portraits, where the subject is shown in their environment, rather than isolated from it, background blur is less desirable and may be undesirable, and wider angle lenses may be used to show more context.[5]

Finally, soft focus (spherical aberration) is sometimes a desired effect, particularly in glamour photography where the "gauzy" look may be considered flattering. The Canon EF 135mm f/2.8 with Softfocus is an example of a lens designed with a controllable amount of soft focus.

Most often a prime lens will be used, both because the zoom is not necessary for posed shots (and primes are lighter, cheaper, faster, and higher quality), and because zoom lenses can introduce highly unflattering geometric distortion (barrel distortion or pincushion distortion). However, zoom lenses may be used, particularly in candid shots or to encourage creative framing.[6]

Portrait lenses are often relatively inexpensive, because they can be built simply, and are close to the normal range. The cheapest portrait lenses are normal lenses (50mm), used on a cropped sensor. For example, the Canon EF 50mm f/1.8 II is the least expensive Canon lens, but when used on a 1.6× cropped sensor yields an 80mm equivalent focal length, which is at the wide end of portrait lenses.

Posted by upthebanner on 2012-04-09 11:19:56

Tagged: , adult , attractive , background , beautiful , beauty , black , brown , caucasian , cute , elegance , elegant , face , fashion , female , fun , girl , glamour , green , hair , hand , happy , healthy , hot , human , isolated , lady , long , looking , makeup , model , mouth , nails , natural , one , only , people , person , portrait , posing , pretty , red , sexy , shot , studio , style , vertical , white , woman , women , young , emotion , expression , head , health , clothes , clothing , collage , collection , display , dress

BNU – Fashion photography

BNU - Fashion photography

beogradska nedelja umetnosti – radionica modne fotografije

Posted by sergiostanic on 2011-07-10 15:23:09

Tagged: , bnu , beogradska nedelja umetnosti , bojana jovanovic , dizajner , fotograf , sergio stanic , doroteja FOX , beograd , belgrade , Fashion photography

ELIE SAAB (Official Runway Photos) – Paris Prêt à Porter / Paris Fashion Week AW14 Autumn Winter 2014 – #PFW – March 3, 2014 – Photos distributed by Mainstream, via Gwenn Decca at Elie Saab

ELIE SAAB (Official Runway Photos) – Paris Prêt à Porter / Paris Fashion Week AW14 Autumn Winter 2014 – #PFW – March 3, 2014 – Photos distributed by Mainstream, via Gwenn Decca at Elie Saab


Elie Saab at Paris Fashion Week
Official Runway Photos

████████████ DESIGNER

Elie Saab was born in Beirut, Lebanon, on July 4th 1964. He was only six years old, when he first showed signs of his future flair, designing clothes while other children played. His parents thought he might become a tailor.
In 1981 he went to Paris, intending to study fashion, but was impatient to get started on making clothes. So he returned to Beirut and set up his own workshop in 1982.
His atelier started right from the beginning to make evening gowns and wedding dresses. His clothes were a mixture of Oriental and Western styles.
During the 1980’s, his collections attracted many clients, including Princesses and his reputation built up.
His signature style of making garments using rich fabrics, lace, detailed embroidery, pearls, crystals and silk threads, put Saab in a league of his own.
By 1986 orders were pouring in and jet setters and high rollers were after his creations. During the 1990’s, he took a bigger atelier and started fulfilling orders from Paris and Switzerland.
In 1997 Saab was the first non-Italian designer to become a member of the Italian Camera Nazionale della Moda, and so in 1997, Elie showed his first collection outside Lebanon, which was in Rome.
In 1998, he started ready-to-wear in Milan. In the same year, he held his fashion show in Monaco, attended by Princess Stephanie.
His evening gowns are very renowned for their elegance. He always shows at least ten wedding gowns with every collection. Nowadays, he dresses many Hollywood film stars and attractive American women.
He became particularly well-known in early 2002, when Halle Berry wore his red gown to receive her Oscar Award. She was the first black woman recipient of an Oscar, and Saab was the first Lebanese designer to dress an Oscar winner.
In May 2003, the Chambre Syndicale de la Haute Couture invited him to become a member, and he showed his first haute couture collection in Paris in July 2003. His first ready-to-wear collection in Paris was the Spring-Summer 2006 collection, and Paris is now his permanent ready-to-wear runway.
Saab has his headquarters in Beirut, with offices in New York and Paris. His ready-to-wear line is made in Italy. He has 60 retail outlets all over the world, 18 of them in the United States.
He is now preparing to move into his own new multi-story building in the Beirut Central District, which should be completed soon.

Saab’s collections are glamorous and sophisticated, fusing a cultural myriad of fashion influences to give a distinctive and modern edge to his designs. He experiments with the central themes of femininity and romanticism, creating clothing that is cut-to-the-curve, with soft edges and exquisite detail including hand embroidery, beading and the use of luxurious fabrics such as mousseline and silk.

████████████ EVENT

Paris Fashion Week

The Fédération Française de la Couture, du Prêt-à-Porter des Couturiers et des Créateurs de Mode was founded in 1973.

The association began as the Chambre Syndicale de la Haute Couture, which dates to 1868. The Fédération’s headquarters have been located at 100 rue du Faubourg Saint Honoré, Paris 8e, since 1935.

The Fédération is the executive body for each of the specific Chambres Syndicales, or industry-specific associations, which constitute its membership. Elected president Didier Grumbach runs it. Mr. Grumbach, entrusted with the industry’s confidence, works to define and implement measures that will help the French fashion industry grow.

The Chambre Syndicale du Prêt-à-Porter des Couturiers et des Créateurs de Mode

This association, created in 1973, is presided over by Ralph Toledano (JeanPaul Gaultier). It is made up of Haute Couture houses and fashion designers who produce women’s ready-to-wear.

A unique quality of the The Fédération Française de la Couture, du Prêt-à-Porter des Couturiers et des Créateurs de Mode is that its membership includes non-French companies from countries including Japan, Italy, Belgium, etc.

This mix reflects the growing globalization of fashion.

████████████ PUBLICITY

PR by
Gwenn Decca


Mainstream makes images available to the independent press, the mainstream press, open media such as Flickr, Creative Commons, and Wikipedia.

We will soon launch with a service for content creators, publicists, and publishers around the world.

████████████ Contact

Questions can be sent to:

Tamara McCartney (Fashion Editorial Assistant)


Jason Hargrove (Founder)

Posted by goMainstream on 2014-03-04 13:57:50


JOE FRESH (Official Runway Photos by George Pimentel) – World Mastercard Fashion Week Toronto SS14 Spring Summer 2014 – #WMCFW – October 23, 2013 – Photos distributed by Mainstream, via WMCFW Toronto

JOE FRESH (Official Runway Photos by George Pimentel) – World Mastercard Fashion Week Toronto SS14 Spring Summer 2014 – #WMCFW – October 23, 2013 – Photos distributed by Mainstream, via WMCFW Toronto


Joe Fresh at World Mastercard Fashion Week
Official Runway Photos

████████████ DESIGNER

For more than 25 years, Joseph Mimram has been an important contributor to the fashion and design industry in Canada. With his sharp eye, impeccable attention to detail and insight into emerging trends, Joe has always been on the forefront of what’s next.
As creative director of the Joe Fresh® brand, Joe is committed to offering women, men and children stylish and versatile looks for every day that are both well-designed and well-priced. Joe personally oversees the design and development of an extensive clothing range, from chic footwear to the latest in outdoor fashions. In addition to apparel, the Joe Fresh ™ brand recently launched cosmetics and bath collections.
Joe is intrinsically involved in every step of the Joe Fresh® creative process from product design to marketing, finding the right model for an advertising campaign to selecting a store location and design. As focused as he is on the design process, Joe also fully understands the business aspect of retail and has led Joe Fresh® to become one of the top brands in Canada, with 330+ stores in Canada and into international expansion.
Joe’s illustrious career began in 1977 within his family’s dress design and manufacturing business. He astutely identified the need for careerwear for women as they entered the work force and this forward-thinking resulted in the development of several successful brands starting with Alfred Sung. Shortly thereafter he founded Club Monaco and later launched Caban.
With his current company, Joseph Mimran & Accessories, he continues to keep his finger on the pulse, providing elegant design, inventive product development and branding expertise for the apparel, home and entertainment divisions of Loblaw Companies Limited. Joe also currently contributes to the Pink Tartan line of clothing, a luxury sportswear collection designed by his wife Kimberley Newport-Mimran and serves as chair of the Fashion Design Council of Canada.

████████████ EVENT

World Mastercard Fashion Week

As the nation’s leading fashion event, World MasterCard Fashion Week focuses on propelling Canadian designers to the forefront of the global fashion arena. Established and emerging designers take the stage in front of an audience made up of international media and industry professionals to debut their newest collections. Serving as an anchor, this twice annual event provides a physical platform to a year-round road map. Beyond the shows, World MasterCard Fashion Week is the nexus of style, culture, entertainment and beyond in Toronto. Capturing the international sensibility of the city (and its residents) as well as curating a calendar of social activities where runway meets retail and influencers can celebrate the diversity of this happening metropolis.

████████████ PHOTOGRAPHY

Photos by
George Pimentel

████████████ PUBLICITY

Photos courtesy of
World Mastercard Fashion Week


Mainstream makes images available to the independent press, the mainstream press, open media such as Flickr, Creative Commons, and Wikipedia.

We will soon launch with a service for content creators, publicists, and publishers around the world.

████████████ Contact

Questions can be sent to:

Tamara McCartney (Assistant Producer)


Jason Hargrove (Founder)

Posted by goMainstream on 2013-10-24 21:20:05

Tagged: , Joe , Fresh , Joe_Fresh , WMCFW , SS14 , RUNWAY , CATWALK , FASHION , TORONTO , Ready To Wear , RTW , RTW 14 , clothes , clothing , models , canada , WorldMasterCardFashionWeek , Mastercard , Fashionable , WOMEN , MEN , MODEL , SPRING SUMMER 2014

Layered Lace Garden Party Tea Skirt Upcycled Vintage Slip

Layered Lace Garden Party Tea Skirt Upcycled Vintage Slip

Romantic, layered, tea length lace garden party skirt made from an upcycled vintage stretch tricot half slip, laces, and textured silks. The skirt is a gently body hugging straight skirt in delicate peaches, ivory, and earth tone browns. The front is embellished with a a row of beautiful vintage echru crocheted cotton lace edging, a handmade silk fabric rosette, and a silk ribbon streamer.

Posted by Resurrection Rags on 2010-08-23 20:32:48

Tagged: , handmade , vintage reconstructed , upcycled fashions , diy , repurposed textiles , indie fashion designs , romantic clothing , OOAK , one off , trash couture , eco friendly clothing