JNBY at World Mastercard Fashion Week
Official Runway Photos
Li Lin is the creative director and core founder of JNBY, one of the pioneering design-driven womenswear brands from China. Established in Hangzhou in 1994, JNBY’s collections draw cross-cultural inspiration from art and architecture while being accented by innovative production techniques. Today the company has grown to four diverse brands – JNBY, jnby by JNBY, Croquis and LESS. JNBY employs more than 200 dealers across China, and operates more than 700 retail stores nationwide, as well as concept stores in Japan, France, UK, Russia, Singapore, Canada, Thailand, Croatia, Spain, Korea and Brazil.
With the successful growth of JNBY cemented, the brand is currently pursuing both international expansion and internal creative development. Lin’s goals for the future of JNBY are a comfortable, creative working environment and a culture of freedom for the design teams. Her own interest in production techniques and fabrication will drive the evolution of the brand as a creative lab.
World Mastercard Fashion Week
As the nation’s leading fashion event, World MasterCard Fashion Week focuses on propelling Canadian designers to the forefront of the global fashion arena. Established and emerging designers take the stage in front of an audience made up of international media and industry professionals to debut their newest collections. Serving as an anchor, this twice annual event provides a physical platform to a year-round road map. Beyond the shows, World MasterCard Fashion Week is the nexus of style, culture, entertainment and beyond in Toronto. Capturing the international sensibility of the city (and its residents) as well as curating a calendar of social activities where runway meets retail and influencers can celebrate the diversity of this happening metropolis.
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Tamara McCartney (Assistant Producer)
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