Léonard at Paris Fashion Week
Official Runway Photos
It all began in 1958 when Jacques Leonard asked Daniel Tribouillard to start a new company: Leonard Fashion. A man of artistic temperament, Daniel Tribouillard set out to differentiate the brand in Haute Couture. In 1960, he launched a revolutionary new process for printing English weaves, that were very fashionable at the time but said to be “unprintable”. His clients were won over and the bold young man was applauded across the globe. In just a few years, encouraged by the success of his much-loved floral prints, Daniel Tribouillard brought the Leonard brand to the world. He developed his style by adopting the orchid as an emblem: a delicate wild flower “without geometric limits”. Indeed, Leonard’s originality is founded on a unique and recognizable style shared by all of its designs – and also, the fabrics used. In 1968, Daniel Tribouillard presented his first collection of printed silk jersey dresses with a slogan emphasizing the lightness of the fabric: “The Leonard Dress: 150g of happiness”. In the early 70s, the House diversified its production (perfumes, ties, silk scarves…) and created its own distribution network. The years went by, innovations and inventions came one after the other and shaped the brands reputation. In 1994, the House of Leonard joined the French ‘Féderation de la Couture’ and performed its first fashion show at the Carrousel du Louvre.
Paris Fashion Week
The Fédération Française de la Couture, du Prêt-à-Porter des Couturiers et des Créateurs de Mode was founded in 1973.
The association began as the Chambre Syndicale de la Haute Couture, which dates to 1868. The Fédération’s headquarters have been located at 100 rue du Faubourg Saint Honoré, Paris 8e, since 1935.
The Fédération is the executive body for each of the specific Chambres Syndicales, or industry-specific associations, which constitute its membership. Elected president Didier Grumbach runs it. Mr. Grumbach, entrusted with the industry’s confidence, works to define and implement measures that will help the French fashion industry grow.
The Chambre Syndicale du Prêt-à-Porter des Couturiers et des Créateurs de Mode
This association, created in 1973, is presided over by Ralph Toledano (JeanPaul Gaultier). It is made up of Haute Couture houses and fashion designers who produce women’s ready-to-wear.
A unique quality of the The Fédération Française de la Couture, du Prêt-à-Porter des Couturiers et des Créateurs de Mode is that its membership includes non-French companies from countries including Japan, Italy, Belgium, etc.
This mix reflects the growing globalization of fashion.
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Tamara McCartney (Assistant Producer)
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